Revved Up and Ready to Roll


Vehicle Launch to Customers

Project Info

A motor racing circuit used for Grand Prix races was transformed into an amusement park for vehicles. Daring rides and challenging obstacles were custom built to show-off and test the vehicles’ unique capabilities and prowess, mimicking extreme conditions such as ice driving in Sweden and dune bashing in Namibia. These ‘rides’ allowed customers to sit in the driver’s seat and shift the gears from below zero degrees to blistering desert dares.